Decoding Zohran Mamdani's Style Statement: What His Suit Tells Us Regarding Contemporary Masculinity and a Shifting Culture.
Coming of age in the British capital during the 2000s, I was always surrounded by suits. You saw them on businessmen hurrying through the Square Mile. They were worn by fathers in the city's great park, playing with footballs in the evening light. At school, a inexpensive grey suit was our required uniform. Historically, the suit has served as a uniform of seriousness, signaling power and performance—traits I was expected to embrace to become a "adult". However, before lately, my generation seemed to wear them infrequently, and they had all but disappeared from my consciousness.
Then came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a subdued black overcoat, crisp white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the public's imagination like no other recent contender for city hall. But whether he was celebrating in a hip-hop club or appearing at a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Loosely tailored, contemporary with soft shoulders, yet conventional, his is a typically professional millennial suit—well, as common as it can be for a cohort that seldom chooses to wear one.
"This garment is in this strange position," says men's fashion writer Derek Guy. "It's been dying a gradual fade since the end of the second world war," with the significant drop coming in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal locations: marriages, memorials, to some extent, legal proceedings," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from everyday use." Numerous politicians "don this attire to say: 'I am a politician, you can trust me. You should support me. I have legitimacy.'" Although the suit has traditionally signaled this, today it enacts authority in the hope of gaining public confidence. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it enacts masculinity, authority and even closeness to power.
Guy's words resonated deeply. On the rare occasions I need a suit—for a wedding or formal occasion—I dust off the one I bought from a Japanese department store several years ago. When I first picked it up, it made me feel refined and high-end, but its slim cut now feels passé. I imagine this feeling will be only too recognizable for many of us in the diaspora whose families come from somewhere else, particularly global south countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a specific cut can therefore characterize an era—and feel rapidly outdated. Take now: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something likely to be out of fashion within a few seasons. Yet the attraction, at least in certain circles, persists: recently, department stores report tailoring sales increasing more than 20% as customers "shift from the suit being everyday wear towards an appetite to invest in something exceptional."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a mid-market price bracket. "He is precisely a product of his upbringing," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." To that end, his mid-level suit will resonate with the demographic most inclined to support him: people in their thirties and forties, college graduates earning professional incomes, often discontented by the cost of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly align with his stated policies—such as a rent freeze, constructing affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," says Guy. "As an immensely wealthy and was raised in that New York real-estate world. A status symbol fits seamlessly with that elite, just as more accessible brands fit naturally with Mamdani's cohort."
The history of suits in politics is long and storied: from a former president's "shocking" beige attire to other world leaders and their suspiciously impeccable, tailored sheen. As one UK leader learned, the suit doesn't just dress the politician; it has the power to define them.
The Act of Banality and Protective Armor
Perhaps the key is what one academic refers to the "performance of banality", invoking the suit's historical role as a standard attire of political power. Mamdani's specific selection leverages a deliberate modesty, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be cognizant of the suit's historical and imperial legacy: "The suit isn't neutral; scholars have long noted that its modern roots lie in military or colonial administration." It is also seen as a form of defensive shield: "It is argued that if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, perhaps especially to those who might question it.
Such sartorial "code-switching" is not a new phenomenon. Indeed iconic figures previously wore formal Western attire during their early years. These days, certain world leaders have started swapping their usual fatigues for a dark formal outfit, albeit one without the tie.
"In every seam and stitch of Mamdani's image, the struggle between insider and outsider is apparent."
The attire Mamdani selects is highly symbolic. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to meet what many American voters expect as a marker of leadership," says one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist selling out his distinctive roots and values."
Yet there is an sharp awareness of the double standards applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a younger leader, able to adopt different personas to fit the situation, but it may also be part of his multicultural background, where code-switching between languages, customs and attire is typical," it is said. "Some individuals can go unnoticed," but when women and ethnic minorities "seek to gain the authority that suits represent," they must carefully negotiate the codes associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between somewhere and nowhere, insider and outsider, is evident. I know well the discomfort of trying to fit into something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in politics, appearance is not without meaning.